I turn complex flows into experiences that feel simple, distinctive, and ready for real people to use.
Tools & stack
Deliverables
- Experience maps and user flows
- Wireframes and interaction prototypes
- Visual direction and UI design
- Responsive screen specifications
Overview
Northstar Commerce needed a shopping experience that could handle a wide range of products without making people feel lost. We redesigned the discovery journey around confidence and momentum.
Challenge
Customers were browsing without a clear sense of where to go next. The existing experience had plenty of content, but not enough guidance to help people narrow their options.
Approach
We studied the purchase journey, rebuilt the information architecture, prototyped several discovery patterns, and created a visual system that made hierarchy feel immediate.
Outcome
The new experience gave customers clearer paths through the catalog and gave the internal team a flexible foundation for future collections and campaigns.
How we get there
Understand
Learn how people currently work, where they struggle, and what they expect.
Explore
Try multiple directions quickly through flows, wireframes, and prototypes.
Refine
Polish the strongest direction into a coherent, usable interface.
Have a good problem to solve?
Tell me what you're building, what feels stuck, and what better could look like. I'll help you find the clearest next step.